VirOrb

Creators and small brands were guessing at what was working on Instagram. The platform shows you metrics on your own posts, not patterns across the wider field.

A scraper that watched hashtags, surfaced trending reels, identified the hook structures that recurred, and tracked comments over time. AI on top to spot patterns a human would miss.

Shut down. The unit economics were untenable, the scraping bill and the model bill didn't fit any pricing a small creator would pay. Useful scars: knowing exactly which cost line breaks a product like this is worth more than the product would have been.